|
|
As professionals, it is our job to help clients design websites with excellent loading performance and that meet user expectations , while maintaining an attractive and aesthetically beautiful design . A win-win strategy that allows the business to gain importance in the eyes of both users and search engines.The footer is a section of the site that we often give little importance to. In fact, what many studies confirm, such as the one conducted by , is that users concentrate on the top part of the site (called " above the fold ") and this would justify the lack of attention dedicated to other sections of the web page . However, the same study underlines how, already in 2018, this trend is changing over time: “In 2010, 80% of the viewing time was spent above the fold. Today, that number is only 57%” The gradual increase in the width of screens , the progressive diffusion of minimal design and the habit of "scrolling" are leading users to broaden their horizons, until they reach the end of web pages! Therefore, if well designed, a footer can help you navigate easily within the website but, at the same time, it can contribute to its positioning within search engines .
In this article we see what a footer is, what information it should contain and ho Austria WhatsApp Number List w to optimize it from an SEO perspective What is a website footer? Let's start from the basics. The footer is an element that is located at the bottom of web pages and prevents the user from scrolling further down. It is identical on every page and within it you can find some elements present in the header but also internal links, images and other relevant textual content (for example address, contacts and company data). What information should be contained in a footer? There are no golden rules that define the information that should be contained in a footer.
The only attention we will have to have, when we create this element, is to keep in mind what relevant information our buyer persona expects to find. However, the presence of some elements has become common enough to become almost a must-have . Here are the elements in question: Company logo and information As a general rule it is important to have a logo that matches the one in the header, to strengthen the brand. Some company details, such as company name, address, tax code and/or VAT number and REA registration number must be visible on a website by law : inserting them in the footer can be the solution to making them easily traceable and consultable.
|
|
發表於 2024-5-2 13:08:06