The formula for calculating content

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Is there a concept that you would express better than it is now? Are there other pages on the company website that should be linked internally to the post? The answers to these questions will help you create an effective plan for improving and updating your blog and give you an idea of ​​how much time it will take you to do it! New Call-to-action Phase   : list of changes to be made Choose the major critical issues you find in the article and write a short list of the changes that serve to resolve them.

At this stage it may be useful to establish the objective of revisiting the post, are you just updating it with more wedding photo editing service updated information or do you want to associate it with a different offer? For example, if the article includes data or statistics from a year earlier and beyond, it is best to do a little research and insert more recent ones. Phase   : Start editing You know what you need to do and you have a list at hand, start editing the post ! The time you will need may depend on the article, sometimes it takes less to write a new one, but it will be worth it.



Phase   : rereading as the buyer persona Put yourself in the buyer persona 's shoes and reread the edited article, thinking about what value it conveys to the target audience. Even if the update is only intended to update the offer linked to the post, you still need to put the reader's needs first. To do this, ask another person to read the text before republishing it: you may have missed something that an outside eye would not. Phase   : optimization The text is sorted, all that remains is to review the other key elements of a good company blog, such as title, internal links, images, meta description and so on.