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The products and experiences needed to support the transformation. This may include the creation of websites , applications , content and marketing campaigns , as well as the development of the necessary technology and infrastructure. Agencies can support these transformations in various ways . For example, they can provide creative input, both in terms of design and content, and develop the necessary software to support its execution. They can also manage alliances between various actors and supervise the entire process, even if they are not directly involved in the creation of the products. In many cases, they can also help you find the right suppliers and manage the entire process. New call to action Provide data insights Digital transformation of the company Furthermore, to support your partners, it is necessary to develop new skills.

A communications agency cannot and should not focus only on creativity. It is important to photo editing servies have effective management of data belonging to customers and to be able to make the best use of new technological innovations. Perfect examples of new technological innovations are marketing automation , conversational marketing and attribution tools . You might be interested in "Machine Learning and Marketing Automation a winning combination for Data Driven Marketing" As companies begin to implement digital transformation, they need to understand how their digital initiatives are impacting the business . And to do so, it is essential to dedicate resources to data collection and analysis.



This can include analysis of website visits, search queries, purchasing trends, customer feedback and many other sources. In this process, agencies can provide insights into this data and use it to help companies understand their situation and make the right decisions. It's important to note that this data isn't limited to digital channels . They can also include data from offline channels, such as traditional advertising, products or sales. Only agencies that are ready to fully embrace an increasingly dynamic and technical world will truly be able to play a fundamental role in the digital transformation of their clients. Key findings.