Website or part of it is duplicated,

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By adding the same product descriptions that are already on the manufacturer's website, there may be a decrease in the visibility of this website segment. Loss of incoming links or spam with low quality links The link profile is an important ranking factor for a website. The phenomenon of gaining and losing incoming links is natural. However, when the link balance is negative - you lose more links than you gain , this may lead to a loss of position in the search results in the long run. The website may also become a victim of spam with unnatural or low-quality links . In such a situation, you should avoid such links by preparing a list of them and sending it to Google using a special tool - Disavov Tool. Seasonality of the site There are many industries in which interest depends on the time of year. It is less visible in some businesses and more visible in others. Sometimes the differences can be very large.


For example, a manufacturer of artificial Christmas trees will record the greatest increases in the period OctoberDecember, but in the remaining months it will record declines. A similar situation is in the case of the fashion industry - jackets, coats Algeria WhatsApp Number and sweaters sell better in the fall and winter, and T-shirts, shorts and skirts sell better in the spring and summer. Declines during a period when a given industry is not popular are normal and may occur cyclically. You can check your site's seasonality in the Senuto tool . The tool presents a bar chart divided into months of the year, thanks to which you can easily determine when declines may occur.





Google algorithm updates After detecting drops in website visibility, it is worth checking whether Google has announced a new algorithm update . Minor algorithm updates happen often because Google is constantly working on the quality of the search engine. Several times a year, Core Updates are announced, i.e. the most important updates that may affect the position of websites in the SERPs. The introduction of updates cannot be predicted, but you can prepare for them. The updates are intended to reward websites that are most useful to the user , i.e. with high-quality content as evidenced by, among others, Google Helpful Content Update , meeting the EEAT conditions Experience, Expertise, Authoritativeness and Trust. Trust and technically correctly .