Stories This decision paid off big time with thousands of people sharing the post and boosting awareness of the campaign Stories also played a key role in helping tentree to connect with its new followers many of which had never heard of tentree before they came into contact with this campaign “Our initial plan was having one story every day expanding on the campaign” Lindsay told us”Since our entire feed was in the archives
there wasn’t really any further information about us on our page We wanted to give all these new viewers some idea of what we are and who we are and the impact that we’d be having” What’s next for tentree Email Data campaign is far from over Reforestation isn’t quite as simple as liking a post on Instagram and in the weeks following the campaign work started on getting the trees planted in Indonesia you can follow progress on tentree’s blog tentree also set out to help connect its new audience with its
mission sharing additional posts on the impact this campaign will have on the environment Thinking bigger For the tentree team this campaign also delivered something much more valuable than million likes and a place in the Instagram record books it gave them validation in their mission and enabled them to think bigger “To be able to see such a simple message resonate like that globally in such a successful and profound way was a tipping point for us” Sasha shared “It was a new day at Tentree We all really believe in