In the era of digitalization, it will be better to build a long

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First, learn how NOT to do it. more telWrite to us Leave your email and we will share interesting content! Name e-mail adress Sign up for the newsletter SocialCube Home contact About us Blog Offer Connect Influence GrowPaulina Czyżewska Social Media Specialist Tags: Cold Calling , Digital Marketing , Marketing , Network of Contacts , Social Media Since time immemorial, companies and their sellers have been competing with each other in coming up with ideas to draw customers' attention to their product.



One of the methods that seemed to bring results over the years and was considered the DB to Data basic form of "infecting" potential recipients is the so-called cold calling. cold calling pink telephone receiver Cold calling involves a salesperson contacting an appropriately profiled potential customer. Establishing contact is aimed at proposing a service or product and is most often done by telephone, but may also be via e-mail. Cold calling was until recently considered one of the best sales strategies. Currently, this traditional model is being replaced by others. According to the Harvard Business Review Report, cold calling is ineffective in






Cases, and the latest research shows that less than 2% of contacts in this form actually lead to sales. Let's answer the question honestly - who among us likes such phones? What to do instead of cold calling? Fortunately, there are now more effective ways to achieve sales success. -term strategy and refine your image in social media. Here are 6 social media ideas to gain the attention of a potential customer: Create accounts on social networking sites - LinkedIn, Twitter, Facebook - this is where your potential customers are. Make your presence known, show them that you exist in a much less intrusive way than cold calling. Be active online - share content that is interesting.