People to generate content: that’s

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Why they’re called generative AI tools! This could be email subject lines, ad copy, landing pages, blogs, or anything else you need for your content marketing. You can also use AI writing prompts to create catchy headlines and customize content for your audience which drives personalization. Using these tools saves time and money. However, make sure to read over any content before publishing it live to ensure it has personality and fits in with your brand voice. "People use AI because it's lower cost and highly scalable. But if you don't have a good creative


platform and it doesn't come from creative and data-driven insights, then it's just spray and pray really,” says Mischa McInerney, CMO at the Digital Marketing Institute “ of marketers have used AI for content production” AI Marketing Benchmark Cambodia Phone Number List Report  . Customer service and support AI-driven chatbots have been around for a while as a way to communicate with and provide information to customers. When people want to get instant answers to simple queries or interact with a brand, they first go to a chatbot. However, AI has a bigger role when it comes to





customers. It can improve customer experience by personalizing content and messaging, anticipating customer needs, streamlining purchasing, and directing queries or concerns to the right department or agent.  of marketing leaders say AI is making the most significant difference in how customers interact with them - SEMRush . Customer segmentation Customer segmentation and targeting help you identify and influence your most valuable customers. However, doing this manually can be time-consuming and costly. AI can use algorithms to segment your prospects and customers into groups or segments of people with similar interests, needs, or behaviors. You can then communicate with and target these segments with relevant and customized messaging that can be adapted and adjusted in .