The duration is quite short

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Namely a maximum of 60 seconds, making IG Story the right choice for posting light content but still in accordance with business branding . However, keep in mind that Instagram Story content will disappear within 24 hours. So, check again whether the content only needs to be consumed once or whether it needs to be on your Instagram forever. You can get around this by making it a highlight if you need it again at some point. 9. Take advantage of Instagram TV Different from the previous two features, Instagram TV (IGTV) allows users to watch your videos for a long duration or you could say it is very similar to YouTube.

To start using IGTV, you can first download the IGTV application. After downloading , log in using your Instagram account then click the Plus sign (+) at the top right to start sharing the video. Please note, there are several requirements before starting to share videos on IGTV: The minimum length of  Lists Of Mobile Number List the video shared is one minute. The duration of the video if uploaded from a smartphone is 15 minutes while if from the web the maximum duration is 60 minutes. Format video harus MP4. The aspect ratio for vertical videos ( portrait ) is 9:16 while horizontal videos ( landscape ) is  The minimum video resolution is 720 pixels and the minimum framerate is 30 FPS. The maximum size for videos that are 10 minutes or less is 650 MB.



The maximum size for videos up to 60 minutes long is 3.6 GB. The recommended video cover size is 420px by 654px. You can use IGTV to share promotional videos about your products, video tutorials, funny content, or for various information about your business. The content in IGTV will also continue to be on your Instagram account, unless you delete or archive it.Also Read: Types of Instagram Content to Increase Engagement 10. Try going live on Instagram So that the content is more engaging and there can be two-way communication with followers , you can try going live or broadcasting directly on Instagram. According to data from AOV Up , 80% of people prefer watching live broadcasts rather than reading articles on blogs. Of course, you can use this to reach a wider audience.