They want to feel like their choices

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Target is another brand that has done an incredible job of making what they do a comforting and reliable part of everyday life. Like JetBlue, it uses storydoing to honor and elevate its customers, showing them that they are priorities and deserve to be treated like gold . Target was one of the first retailers of its kind to partner with renowned designers to bring quality, style and trend to the masses. It also celebrates the value of everyday life and gives meaning to all your branding efforts. Zappos When people think of brands that go above and beyond, setting a new gold standard in customer service, Zappos is one of the first that comes to mind.


They are on a mission to provide impeccable white glove service Gansu Mobile Number List to everyone who purchases from them, regardless of the cost attached. And they treat their employees just as well. Zappos wants its customer service workers to really enjoy their jobs , so much so that they'll give them money to help them leave if they're not in love with what they do within a couple of months. Storytelling + Storydoing: Can you use them together? Storytelling and storydoing are not mutually exclusive marketing approaches, so you don't have to make a big decision about which best suits your business goals. You can and should use both if you want to get the most out of your ongoing marketing campaign .





Think of storydoing as a way to elevate the storytelling your marketing team is probably already doing and get more out of it. Today's consumer wants more from a shopping experience than just great products and services for their money. They want to feel like their choices count for something and they want to identify with the brands they choose on a deeper level. Storydoing is a great way to provide that to your customers while increasing your bottom line and making your branding efforts much more effective. Summary: Tell the next chapter of your brand's story with style There's nothing like an epic story to turn a great brand into a legend, and storydoing is a great way to make the most of yours. (Just ask the geniuses behind Target and Zappos!) So is taking advantage of tried-and-true advice from experts.