Consider Keyword Research and Search Intent

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Target question-type queries: Create and optimize content for queries that start with "why" (preferred paragraph-type featured snippets), "how to...", "what", "where", "when", etc. Give clear, direct answers. Add structured data (Schema Markup): Structured data (schema markup) is the language that search engines use to read, understand and categorize content on websites. If you add such data to your site (in HTML code), you increase your chances of getting featured snippets in the SERP, because Google understands the content faster. Some more common examples of structured data would be reviews.


Standard information about a product (name, category, price, stock, reviews), information Special Data about recipes (ingredients, preparation time, number of servings), information about an event (date , seat, ticket price), FAQ (frequently asked questions and related answers). 4.  I've always said: the Keyword Research stage is crucial for any SEO strategy – see here a tiktok about the benefits of a well-done KR . Identify which queries generated featured snippets and focus on them. You can even do this manually by searching Google and analyzing the results. You will notice that featured snippets start appearing only for specific keywords.










Another strategy is to insert in the content, as naturally as possible, keywords with an informational search intent . Usually, with this kind of information you get to the zero position more easily. 5. Write clearly and concisely. Add images Make sure you have informative, well-written, clear and concise content that brings value to the user. Google prefers high-quality content for Featured Snippets. Moreover, we can easily see that the information in featured snippets has an objective nature, it is factual (not opinions and personal opinions). Recommendation: Add images with well-set ALT tags. The best.