If we want to gain more significant

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Because brand power allows companies to: Charge more for their goods or services than the competition. Sell more goods and services at the same price. Over the years, I’ve seen businesses that exist in search but have to compete in a race to the bottom because they have little brand power. You’d be forgiven for thinking, “But we’re SEOs. We care about traffic and rankings?” Come on, folks, it’s 2023.  budgets, we need to have a faster and greater impact. The double share of search Share of buyer intent search It’s not the job of the SEO department to ensure the success of a business’s marketing. But in a world where SEO wants to gain larger budgets, we need to be able to showcase the value we deliver. And by measuring our share of brand search and buyer intent search, we can prove our value.

So, what is the share of buyer intent search? This is DB to Data SEOs typically focus on. It’s the traffic that brands typically pay for to reach buyers. And just like share of “brand search,” the business with the greater share will likely attract greater revenue and traffic in the future. So, as SEOs, we can actively measure a brand’s share of search interest and the share of buyer intent search volume. Search volume via My Telescope Tools like My Telescope and Google Trends can be used to track brand searches, while Semrush and Ahrefs can be used to track the share of buyer intent search.



And this changes the conversation around the benefits of SEO. Moving SEO from demand capture to brand growth Brands grow when they increase their sales, and SEO helps this to happen. But to maximize this, we need brand awareness and ranking for buyer intent keywords to increase. Use digital PR to build links and brand awareness. Leverage SEO, and the code of search engines, to grow the share of buyer intent search. This double approach makes SEO more valuable and delivers faster results. Movement is in the air for SEO. And in a semantic search era, it’s time for a new approach. It’s time for SEO to claim it’s place as a powerful marketing channel that deserves the respect of marketers and the right budgets.In the era of E-E-A-T, it’s not just websites that need top-notch standards for visibility and conversions.