All local information was organized, and businesses now had more

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They had to optimize their sites with natural writing rather than forced keywords. They also had to make effective use of technical web development for on-site navigation. Around that time in the history of SEO, Google’s Knowledge Graph rolled out to include panels in SERPs. Those panels presented additional information to the readers. The user could now get immediate answers without the need to dig through content. Google also enhanced localized SEO, and results were listed directly in SERPs. advertising options than ever before.

7. Modern Times (mid 10’s — Now) Here’s a fact you probably know due to common sense. The time Email List users spend on social media is ever-growing. Source Google’s algorithm is famously secretly guarded and was stating that social media isn’t a direct ranking factor. However, according to Searchmetrics, this was not the case. “The correlation between social signals and ranking position is extremely high, and the number of social signals per landing page has remained constant when compared to with the values from last year’s whitepaper.




… The top-ranked websites in Google’s rankings displays vastly more social signals than all other pages … This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” – 2016 Rebooting Ranking Factors White Paper This simply means that, indeed, social media affect SEO. Content that was shared throughout the web and social media created valuable backlinks and engagement that built authority.