Strategic Session: Useful or Pointless Tool?

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Changes in the market happen too often, and in order to stay afloat, it is important to make quality decisions in a timely manner. This is why companies hold strategy sessions, where they analyze the market, products, and determine ways to achieve the desired indicators. In this article, we will tell you when you need to hold a meeting and how to organize a meeting so as not to waste time.

The purpose of the strategic session
Each company may have different goals, but social media marketing service typically a strategy session involves discussing issues that have arisen, coming up with new ideas, and choosing the direction in which the company will develop.

When is it time to conduct a strategy session?
Changes in the market - pandemic, emergence of a strong competitor.
Renewal of the management team.
Synchronization of all departments on the issue of company development.
Typically, the meeting brings together the owner, heads of departments and key employees. For example, executive and general directors, top managers of development, marketing, PR, HR departments and middle managers who will be able to tell their team about strategic changes.

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What to discuss in a strategy session with your team
Conduct a retrospective analysis of the company's development over the past year.
Talk about the mission and formulate the vision of the company for the current year.
Work with your team to generate new ideas for strategy.
Record any issues that arise that require resolution and those responsible.
Define KPIs and set achievable goals for each department.
After the meeting, it is important to immediately implement the decisions made. But it often happens that employees get immersed in operational matters, and new ideas are gradually pushed into the background. To ensure that the meeting does not go to waste, send all participants a presentation with the results of the strategy session and specify the exact deadlines for completing the tasks. Keep track of the plan's implementation.

Why a strategy session is a useful tool
Quality decisions are made together with the team, when different specialists evaluate the problem from their side and supplement the solution with new ideas. Also, a unified vision of the company's work appears, each department works in conjunction, not separately. The set goals will be achieved with a higher probability, since there is a clear action plan and specific deadlines.

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