|
Shopify, which is shaking up major e-commerce platforms, is likely to attract more and more attention.GIG operates the owned media ``Workship MAGAZINE'' which receives over 1.5 million PV per month (around 3 million PV when things are going well). We also provide consulting for other companies' media, media production and development, and article content production support. When creating article content for the web, there are two elements to pay particular attention to. They are "title" and "eye catch (thumbnail)" . The reason is simple: whether a reader will read an article or not is basically determined only by these two factors. On the web, articles with unattractive titles and eye-catches will not be clicked in the first place.
I can't even stand on the starting line. Therefore, many of the world's web media editors are putting their heart and soul into these two things. (In many cases, free materials are used for eye-catching.) ...Now, there is one thing I would like to note here. One Phone Number List of the basic copywriting techniques is to ``enter numbers.'' This is often used in article titles and eye-catches, and the inclusion of numbers has the effect of making it more eye-catching. However, I believe that numbers should not be included in eye-catches . This time, I would like to talk about the reason, including my own theory. When maintaining articles, it becomes necessary to recreate the eye catch.

The conclusion is that if you put numbers in the eye catch, there will be cases where maintenance becomes troublesome. This may be fine if the article is not scheduled to be maintained after publication. The same goes for trending news and interview articles. However, if you are trying to keep to get a continuous flow of traffic, article maintenance is essential. Analyzing, rewriting, adding to, and revising an article to refine it into better content is a common task, especially for articles for business purposes. As you may have already noticed, if there is a number in the eye catch, there is a possibility that you can change it as well.
|
|