In SEO, as is the case in this guide

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And achieving many objectives based on a large budget or repeated visits will surely not be as interesting as achieving similar results with half the traffic. This report will highlight the scoring capacity of each channel, and that is why I title it “who is our top scorer?” On the one hand he will tell us the top scorer of our online marketing, and on the other hand he will tell us who scores whenever he plays, even if it is the typical one that enters the second half. Leaving aside the football simile, we must be careful that there are no channels on which we carry out specific actions that are not providing the value that their level of attraction presumes.


We should see high quality figures in terms of percentage Special Database of objective conversions compared to other channels, because that would mean that we are knowing how to adjust the strategy to the long tail and, therefore, to potential clients with a greater proximity of purchase or objectives. And in the case of being a blog, SEO should also be the driving force behind the profitability of our strategy, because it is the weapon that we have most at hand, on the one hand, because it is much more consistent, and because it will mean that we are adjusting the tone. and the theme to what our target readers expect.





Again, a poor configuration of objectives could distort this data, so let's be clear about what we want (sales, loyalty or certain behaviors) before making hasty decisions that could squander channels that actually provide a large part of the profitability of the online strategy. - The other SEO There is SEO beyond Google SEO, yes. And I'm not referring to SEO in Yahoo, Bing or other search engines. No no, your website or blog has its own SEO that we must analyze if we want to have in our possession one of the best sources of own information that we can obtain: the internal search engine.