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Content increases software company’s search rankings and organic traffic by 133% Learn how our software customers are overcoming the biggest challenge tech companies face in content marketing: creating engaging content for users. Industry: Software Content : Blog posts, infographics Highlights: 20 top 10 keywords that increase organic traffic by 133% Tech companies and content marketing go hand in hand as these businesses need to educate their target audiences about the benefits of their products and services.
We worked with a security software company to create content that supported their marketing results and user experience goals. Brafton’s content writing team regularly delivers original articles, helping the America Cell Phone Number List brand achieve impressive rankings for keywords, website traffic, and user engagement. Challenge: solutions Technology marketers are largely aware of the need to educate their prospects, which is why this industry is considered the most savvy in content creation. Almost 90% of technology marketers have a content marketing strategy and say it guides their work.

Technology marketers struggle to create engaging content However, the challenge for marketing teams in the tech industry is how to turn boring information about product specifications and technical processes into engaging copy that people can quickly and easily understand when searching online – let alone want to read . Brands that want to succeed in this space need to revolutionize the entire concept of technical writing, introducing a fresh voice and jargon-free language that eliminates the idea that lengthy user manuals are the only side products a software company can produce. Strategy:
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