Once visitors' interests are identified

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To be able to convert it into dynamic, relevant and useful content to deliver at the right time. design (user experience , we actually seek to know the customer, their skills, their journey of purchase in order to model its characteristics through representative people for each group called “persona” (customer persona, buyer persona, etc. who are the typical users of the different interfaces (websites, mobile applications … . Focusing on these “personas” therefore helps all stakeholders in a project to stay on course, to stay focused on the users and even more so on theUX (User Experience .
  
It is clear that the concept ofUX remains insufficient on its own if it is not integrated into a content marketing  wedding photo editing service  strategy. In the remainder of this article, you will know how to proceed to maximize your chances of successfully personalizing your content in the medium and long term. Segment your audience The first step in a personalization campaign is segmentation, which involves the creation of “personas” which group together visitors who share the same characteristics (demographic, behavioral, sources of acquisition, geolocation, context, etc.



Segmentation can be based on analysis – human or technological – of visitor data. Solutions like Kameleoon, a conversion optimization platform, makes it possible to understand the on-site behavior of visitors, which will ultimately help to offer personalized experiences. and contextualized. Segmentation is carried out by pre-qualification, that is to say by detecting the profile and or interests of its visitors as soon as they arrive on the site. Segmentation of new visitors can be done using the history of sites that Internet users have visited before arriving at yours, the purpose of this functionality is to identify sites.